Elements and Principles of Design

The elements and principles of design will be central to every assignment in this course. These elements and principles are the tools an artist uses to communicate feelings and ideas visually. They are applicable to all of the visual arts - whether you are a painter, sculptor, architect, choreographer ...or using a computer.

I will ask to write about your usage of the elements and principles of design in each assignment. Basically, I'll ask you to articulate:
  -the feeling or idea that you want to express and communicate - ie. what is the visual message or impact of your work
  -how are you meaningfully using line, shape, value, color, texture, proportion, unity-variety, balance, direction and emphasis
  to communicate your thoughts.
     


Overview (and links)

Components of an art work

  Subject the depicted object(s)
  Form visual organization
  Content impact or meaning

Elements of Design

  Line path of a point
  Shape perceivable area
  Value relative light and darkness
  Color basic color theory
  Space (2D) height, width and the illusion of depth
  Texture actual or simulated tactile quality

Principles of Design

  Scale overall size
  Proportion relative size within the work
  Unity repetition > rhythm > pattern > unity
  Balance symmetrical or asymmetrical
  Direction gesture, direction of gaze, etc., that moves your eye over composition
  Emphasis dominance hierarchy created by scale, color, etc.

 

introduction | (next ) components | elements of design | principles of design | color | indicators of depth