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Students consistently rate my courses high in student evaluations. They also say the courses are the most challenging they have ever taken and at the same time as the most rewarding they have ever taken.
Principles of Public Relations (SP403)
The four-step public relations model provides the foundation to examine how communication is used to impact relationships between organizations and their publics. The course ties theory to current practice through extensive use of case studies and applied projects including the completion of a full communication plan.
Advertising (BA323)
Examines the process and the practice of advertising in the business communication plan. This course correlates Integrated Marketing Communications with the overall business planning function. Practice and theory are combined in the analysis of traditional mass communication, as well as sales promotion, interactive media, direct marketing and public relations.
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