| Home | The Speaking Bio Douglas Tschopp is the Director of Marketing and Web Communication for Augustana College. He is a full time administrator who teaches public relations and an occasional advertising course. He received a B.A. in Accounting and Business Administration (and a minor in Economics) from St. Ambrose College. His M.B.A. is from the University of Iowa. Doug is the advisor for three student groups, the Web Clique, the Augustana Advertising Developers, and the Augustana Web Authors Guild. As the first person in the position of Director of Marketing at Augustana, Doug established the marketing campaign for the college in 1992. This highly effective campaign includes many unique marketing strategies and features an Integrated Marketing Communications approach. These marketing responsibilities were expanded to include responsibility for the school's web presence in 1997. In addition, he has worked on projects in marketing, public relations, and advertising for organizations in Iowa and Illinois. Doug is a member of professional organizations such as the American Marketing Association, the Public Relations Society of America, and the Public Relations Network (board member). His interest in the web as an emerging communication vehicle has led him to be a highly-rated presenter at national and regional conferences. His areas of interest and expertise include: consumer behavior, affecting organizational change, negotiation, entrepreneurial strategies, and advertising promotion. |
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