Design

No matter how fashionable or clever, if copy that is meant to be read is difficult to read -it is badly designed.

Integrate type with other design elements and develop the composition as a whole.

Type communicates on several levels:

• Content: the word’s written meaning
• Visual impact: use of type as a design element
• Context: the content and visual impact of text in relationship with entire composition

Basic Type Anatomy

Major Typeface Classifications

Letterspacing

Type Measurement

1 Inch = 72 points = 6 picas (1 pica=12 points)

 

Font-Type Definitions

Font: All the letters, numbers and punctuation of a single size of a single typeface (12-point Helvetica)

Typeface: The distinctive, design of an alphabet (and accompanying numbers and punctuation). All point sizes of that typeface.