Change Is… Obama’s New Tactic

President Obama has begun using a variation on his "Change" slogan, "Change Is..."

Recently President Obama has rolled out his new campaign tagline, “Change Is…”  Obama is making an attempt to answer questions from the opposite side of the political spectrum.  Many conservatives have been known to ask “Where is the Change?”  This is a trend that began very shortly after President Obama took office.  It will be very interesting to see how much traction the new “Change Is” approach will get and if it will catch on with supporters and later with the wider electorate.  An example of Obama’s new tactic comes across much more pro-active than previous mentions of his own record, “Change is the decision we made to rescue the auto company from collapse, even when some politicians were saying we should let Detroit go bankrupt.”  Instead of running from actions and decisions that seemed absolutely necessary when being undertaken, he is pointing out how bold they may be considered.



Change is the decision we made to rescue the auto company from collapse, even when some politicians were saying we should let Detroit go bankrupt.


Many critics of the President have given very negative assessments of various decisions he has made and actions he has taken.  By no means is Obama above criticism.  There have been mistakes made along the way in his presidency.  Many times it has been very frustrating for his supports to watch him not fight back when under attack by clearly defining the victories his presidency has secured along the way.  The auto industry has recovered to an extent which could be up for debate, but it cannot be debated that it has bounced back beyond the demise which was the trajectory a few years ago.  If the President had taken the advice of many naysayers and allowed the industry to collapse, it is clear that there would be no recovery since at least two of the “big three” automakers would have most probably ceased to exist.

President Obama has decided to remind Americans of the auto industry victory as well as other actions he considers the embodiment of the change he promised as a candidate and early in his presidency.  At many points in his speech in New York on November 30th, the President elaborated on what exactly he feels change is.  Some other examples would be, “Change is the decision we made to stop waiting for Congress to do something about our addiction to oil and finally raise fuel-efficiency standards for the first time in 30 years” and “Change is health care reform that we passed after a century of trying.”  Obama has come out swinging.  Many people are likely saying, “finally!”  But it could very well end up being too little, too late.  Only time will tell.

Throughout these first few years of his Presidency, President Obama has been slow to take credit for his accomplishments.  He has seemed hesitant in pointing out the points of distinction for his Presidency.  That perceived modesty has frustrated many supporters and others on the Left.  It seems as if the Administration and the campaign have finally decided to be proactive.  They are working to paint a clear picture of what they feel are major victories of this administration.

Now that Obama and his people have embarked on a path of using his record as a major tool for re-election, the race is on with the Republican candidates and whichever one of them lands the nomination.  Until this point, they incorporated many ways of maligning Obama’s record in speeches and in the body of debates without any noticable pushback from The President.

Now he is taking ownership of many of his major decisions and Presidential actions that had previously been possible liabilities.  While they still could prove to be liabilities he is much more like to gain support from the American people by taking this ownership and painting his own picture of his presidency instead allowing his opponents to paint only picture up for discussion.

There will be potential voters who have been sold on the negative characterizations of his record for years.  Most of those in electorate will not be able to be swayed to favor Obama regardless of who gets the Republican nomination.  General elections are about the undecided middle.  They become races for undecided voters.

If Obama can convince enough of the electorate who fall in that middle that he has secured victories in their interest despite heavy opposition and numerous obstacles he has a good chance of re-election.  If he can convince them of just how much more he could have done for them without the opposition of Republicans in Congress he could win re-election and maybe bring a few Democrats into Congress on his coat-tails.  That is a tall order and it depends on strategy and discipline amongst the Obama campaign and other Democrats along with things falling into place in his favor with these Republican primaries.  This could turn out to be one of the most interesting re-election campaigns in recent history.


Please let us know what you think about this new “Change Is…” strategy by leaving comments here on Political Denizens.




  1. Pete S. says:

    These are interesting observations, and I think they highlight the President’s desire to tackle large objectives at a talking-points level. However, to consider the President’s legacy – and what “[c]hange is” – you also need to consider the how his agenda is at work within the executive branch, within the bureaucracy. One view of that comes from the Center for Progressive Reform, which recently issued a scathing report ( about how the Executive Office of the President has undermined the regulatory initiatives of his cabinet-level political appointees at almost every turn. Although the report contains some minor flaws, it’s central premise is fairly accurate.

    • Christopher Whitt says:

      Thanks for the input Pete! You bring up some very good points. The person who comes into the presidency changes the office a bit. But the office, the institution, changes what that person planned to do as a candidate much more. The realities of governing and managing the executive branch is so very multi-layered. President Obama should take a hard look at the workings of his EOP and OPP (Executive Office of the President and Office of Presidential Personnel).

  2. “If he can convince them of just how much more he could have done for them without the opposition of Republicans in Congress he could win re-election and maybe bring a few Democrats into Congress on his coat-tails.”

    This will most definitely be a big factor in his re election. I wonder if the general public will take time to look at this issue when they get ready to vote. I wonder how much better the economy could be if anyone would decide to work together for our country instead of for themselves.

    • Christopher Whitt says:

      The Obama campaign team can’t “hope” for the American people to pay attention to that issue. That have to point it out over and over again and keep on trying to make things happen. Try, try, try again. They need to make it clear that they have attempted to work for the people. If there was less polarization, both sides would have been able to come together at least for some solutions. Thanks for the input!

  3. I like what you guys are up also. Such smart work and reporting! Carry on the superb works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my website :) . “The part can never be well unless the whole is well.” by Saul Bellow.

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