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Multimedia Journalism and Mass Communication Course Descriptions


 211 (PL) Communication, Politics and Citizenship (3)

Issues of communication as they impinge on citizens of a free society, with a focus on political discourse in the public sphere. Features communication strategies in campaigns and elections, argument patterns for public policy and political controversies, and the relationship between rhetoric and the media. Formerly titled Communication and the Political Order. Also cross listed as COMM 211.

212 (PS) Advertising and Social Influence (3)

Examines history, strategies, techniques and effects of advertising on individuals and society. Formerly titled Communication and the Economic Order. Also cross listed as COMM 212.

213 (PH) News Literacy (3)

Examines the many forces that shape news today and how the press has changed. It prepares students to critically evaluate the information that they receive and the sources from which it emanates. Also cross listed as COMM 213.

220 Radio Production (1+)

Practical work at one of the college radio stations. Students will have individual evaluation sessions. May be repeated for a maximum of 2 credits. Prerequisite: one term of successful work at WVIK or WAUG, and permission of instructor. Also cross listed as COMM 220.

221 Newspaper Practicum (1+)

Practical work on the Observer or other student publication. Students will have individual evaluation sessions. May be repeated for a maximum of 2 credits. Prerequisite: one term of successful work on the Observer, and permission of instructor.

225 Converged Media Practicum

250 Multimedia Reporting I: Information Gathering and Writing (3)

Introduces a toolkit of conceptual and practical skills in multimedia journalism. Students will learn about reporting in contexts that cut across the traditional barriers of print, broadcast and online news.

251 Multimedia Reporting II: Web and Photography (3)

Introduces the basics of web design and production, still photography, and audio and video recording and editing. However, because of the changing nature of technology, this course focuses on journalism production concepts that transcend the specifics of any single software system. Prerequisite MJMC 250.

252 Multimedia Reporting III:  Audio and Video

301 Ethics and Law in Multimedia Journalism (3)

Provides an overview of the ethical and legal issues affecting multimedia journalism.

310 Topics in Multimedia Journalism (1-3)

Special opportunities to study with guest journalists and/or complete off-campus learning experiences related to multimedia journalism. Up to 3 credits count toward MJMC major/minor.

322 Communication Theory III: Media and Social Influence (3)

Develops a sophisticated understanding of how "media" and "mass communication" are theorized and researched by communication scholars as important social and cultural forces from two broad perspectives: social science and critical/cultural studies. Features emphasis on significant advances in the history of mass communication and media theory, locating important areas of similarity and difference between theories, and media research as an important field of communication inquiry. Also cross-listed as COMM 322.

340 (PP) Propaganda (3)

Examines some of the most significant events of the past century and the public persuasion campaigns surrounding them, including propaganda campaigns and techniques from the First World War through the current conflict between Islamic factions and the West. Also cross-listed as COMM 340. 

345 (PP) Cultural History of Broadcasting (3)

Addresses the ever-changing complexity of broadcasting by considering the shifting relationships between institutions, politics, culture, social organizations, and technology. It also addresses broadcasting historiography, considering how the development of radio and television has been conceptualized and written. Offered every other year, rotating with SP350. Also cross-listed as COMM 345.

350 Issues in Broadcasting (3)

Examines the role that broadcasting plays in society, paying particular attention to some of the most controversial issues surrounding media ownership and media content. Exploring these issues from both legal and ethical perspectives, students consider the effects of existing media practices, as well as the potential for industry change. Offered every other year, rotating with SP345. Also cross-listed as COMM 350.

360 Communication and Emerging Technologies (3)

Addresses the effects of emerging technologies on social, political and economic communication. Also cross-listed as COMM 360.

403 Public Relations (3)

Reviews current practices and emerging trends in public relations and examines how communication is used to impact relationships between organizations and their publics. Communication theories and public relations methodologies are put into practice in a case study-rich course. Students will create a portfolio-quality public relations plan.

404 Broadcast Writing and Production (3)

Introduces elements of radio and television production (including shooting, writing and editing); students create their own broadcast feature stories.

Individual Studies and Internships

199, 299, 399, 499 Directed Study (1+)Enables students to learn about a specific body of information not ordinarily covered in the curriculum. A Directed Study normally entails reading a specific body of literature assigned by a faculty member, discussing that literature with the faculty member and possibly preparing a final presentation.

389 Internship: Analysis (3+, limit of 3 to count toward graduation)

Analysis of the background, structure and policies in the sponsoring organization. During the academic year this course must be taken concurrently with Internship 388 and 389. See Internship for more information and requirements for internship placements. Prerequisites: acceptance into the program by the internship committee and a declared major or minor in multimedia journalism and mass communication.

400 Independent Study (1+)

The student pursues original research in an area of particular interest. Generally involves questions not covered in regular courses. Normally requires weekly meetings with the supervising faculty member and some variety of spoken or written final presentation. Prerequisite: permission of the instructor.